STANDARD Bank Zambia is to participate in the China International Import and Expo (CIIE) for the third time this year as it has proved to be a valuable platform for revealing African Client Businesses to various opportunities in the world’s largest consumer market.
The Conference, which begun yesterday and ends on the 10th in Shanghai, is one of the few conferences to happen this year physically after the outbreak of the coronavirus pandemic.
“This event sends a strong signal that China’s recovery is underway and reaffirms its position of open trade, which benefits the African continent, and is critical at a time when geopolitical uncertainty and pandemic disruption are impacting global trade,” said Philip Myburgh, Head of Africa China Banking at Standard Bank.
He further said China is Africa’s largest trading partner, and the facilitation of trade between the two in the post-pandemic world is key to bringing investment into African economies.
“It will also help them recover and grow seeing shifts in preference among Chinese Consumers is spurring up new demand for a number of products from Africa,” he added.
The Standard Bank exhibition stand under the food agriculture will make sure that food and Agriculture is showcased and promote their products such as wines, fruits, coffee and avocado among others.