ONE of the world’s top tech brands, Hauwei and Emirates have signed a Memorandum of Understanding (MoU) to further extend their existing partnership.
The enhanced collaboration will allow both brands to build awareness to a wider audience in the Middle East and beyond.
The agreement was signed at Arabian Travel Market 2021 (ATM) in Dubai signalling the deepened strategic cooperation between Emirates and Huawei and mutual benefits in expanding their reach in China and the Middle East and African markets, respectively.
In addition to joint promotions designed to build brand awareness for Emirates and Huawei in the other’s home markets, the partnership will also encompass the launch of customer-centric initiatives.
It will also enhance and engage experiences for Huawei smartphone users while booking tickets and making travel plans on the Emirates app, available on the AppGallery – Huawei’s official distribution platform.
The MoU also involves further development of the Emirates Mobile App on AppGallery.
To date, the Emirates app has had more than 1 million installs from AppGallery.
The AppGallery is also attracting increasing numbers of developers with 2.3 million currently registered, a 77 percent increase from last year.
As of March 2021, there were more than 70,000 registered developers in the Middle East and Africa region.
The joint cooperation will also see Emirates providing support for the Huawei search engine, Petal Search, on smart devices in the MEA region.
For Emirates, the integration into Huawei’s ecosystem will allow the airline to tap into a wider target audience and Huawei phone users.