INDEPENDENT Broadcasting Authority (IBA) Director General Josephine Mapoma says the authority has noted that some stations merely invite children to take part in International Children’s day of broadcasting celebrations.
According to a statement made available to TechWatch Newspaper, Mapoma explained that in most cases the children are not involved in the planning of programmes.
She emphasized that the celebrations aim at prompting broadcasters around the world to pay more attention to children’s programmes.
This year’s event will be celebrated under the theme “Ending violence against Children through the media”.
“The theme is timely, as it has come at a time when the nation is trying to tackle child online abuse and violence against children of all forms.” Said Mapoma.
Meanwhile, she thanked stations that have, in the past, included children on international children’s day of broadcasting.
“IBA therefore encourages all broadcasting stations to air quality programming about and for children and, importantly, allow children to be a part of programming process. Stations should celebrate the day with programmes that are unique to children.” She said.
The Authority has since urged stations to liaise with institutions whose core mandates deal with children issues, such as the Media Network on Children’s Rights Development (MNCRD), Save the Children and United Nations International Children’s Emergency Fund (UNICEF).